Moss Water Cleanser
Hydrating · Purifying
Brand identity · Packaging
VERDALIA
Botanical skincare · Rooted in ritual, plants and self care
Self-initiated concept
2026
Botanical skincare rooted in ritual, plants and quiet care.
A self-ritualed skincare world where ancient herbarium knowledge meets contemporary editorial design.
Rooted in
nature.
Verdalia celebrates the intelligence of plants and the beauty of slow, mindful rituals — mysterious yet gentle, natural yet sophisticated.
Dark apothecary interiors, preserved plants and misty landscapes define a world that feels ritualistic, tactile and quietly cinematic.
The brand
world
The visual language borrows from botanical archives, old apothecary labels and tactile rituals, then strips them back into a calm, modern system.
A refined wordmark and a family of botanical symbols create a flexible signature with an archival soul.
A mark,
rooted.
The hydrangea becomes Verdalia’s central symbol: delicate enough for editorial use, distinctive enough to live across every physical and digital touchpoint.
Rooted in nature
Primary and secondary marks
A flexible family for packaging, retail, editorial and digital applications.
Earth-led colour and an elegant editorial type system balance botanical warmth with contemporary restraint.
Earth, leaf
& light.
Six foundational colours move between deep apothecary tones and warm paper neutrals. Cormorant Garamond carries the expressive voice; a restrained sans serif supports functional information.
Primary colour palette
Forest#101811
Moss#4B482F
Ivory#E6DCC8
Ink#261D11
Earth#503B1B
Sage#2D341F
Typography
AaCormorant
Cormorant
Garamond
Light 300 · Regular 400 · Light Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
abcdefghijklmnopqrstuvwxyz
0123456789
Hiragino SansFunctional text · Labels · Navigation
A ritual-led range designed as one cohesive packaging family.
Seven daily rituals.
Each format has its own silhouette while sharing the same botanical drawing system, calm hierarchy and material restraint.
Luminous Lip Treatment
Hydrating · Repairing
Luminous Skin Cream
Soothing · Brightening
Luminous Eye Balm
Plumping · Smoothing
Hyaluronic Serum
Plumping · Brightening
Collagen Glow Mask
Illuminating · Refreshing
Purifying Clay Mask
Balancing · Firming
The identity expands into a complete retail world — product displays, ritual cards, shopping bags, discovery sets and herbarium signage.
A botanical
ritual, in store.
Every touchpoint carries the same restrained palette, archival typography and tactile material language.
A curated archive of the plants that shape the formulas and the brand’s visual memory.
Plants as knowledge.
A calm commerce system carries the same sensorial world from product page to social touchpoint.
Ritual,
online.
Editorial pacing, generous ivory space and dark botanical photography turn the digital experience into an extension of the packaging.
Still life, human touch and herbarium imagery create a warm, tactile campaign with a cinematic pace.
Skin,
in ritual.
Real texture, diverse beauty and sensorial gestures bring the botanical formulas into contact with living skin.
Return to
nature.
Editorial compositions move between ritual gestures, botanical study and product portraiture — a world that feels lived-in, intimate and enduring.
VERDALIA
A coherent visual world where ritual, botanical knowledge and sustainable design become one.