Vanilla Latte Candle
A slow-burning ritual with a warm, creamy scent designed to soften the atmosphere around you.
- Up to 40 hours burn time
- Clean cotton wick
- Warm gourmand scent
- Key ingredients
- Coconut-soy wax · Vanilla · Tonka bean
- Quantity
- 150 G
1
Body care for the skin you live in.
MIA
01Overview
A contemporary body-care concept where everyday care becomes a warm, sensorial ritual.
Care made
to be felt.
MIA is a considered body-care world built around light, touch and quiet pleasure. Minimal typography meets warm, material imagery to make each daily ritual feel personal and elevated.
- Scope
- Strategy · Identity · Packaging · Art direction
- Applications
- Retail · Campaign · Website · Social
02Mood & inspiration
The moodboard folder becomes the visual foundation: sun-warmed spaces, living skin, familiar ingredients and tactile materials.
Warmth.
Light. Touch.
A quiet palette and a close, human point of view define the visual world without making it feel overly polished.
03Logo system
A light, spaced wordmark designed to sit calmly on packs and photography—not overpower them.
Primary wordmark / Clear spaceMIA
MIA
Compact signature
Use below 32 mmMIA
Reverse application
Ivory on inkM I A
Letter spacing
Optical tracking +180
04Colour & typography
Helvetica anchors the core identity. Outfit brings a softer, more contemporary voice to retail and urban campaign outputs.
Colour palette
Terracotta#924F27
Ivory#F8F4ED
Ink#161610
Cacao#633D24
Honey#D1A061
Typeface system
Aa
Helvetica
Core identity · Packaging · Digital
Aa
Outfit
Store output · City posters
ABCDEFGHIJKLMNOPQRSTUVWXYZ · abcdefghijklmnopqrstuvwxyz · 0123456789
Helvetica / PrimaryOutfit / Applications
05The collection
A product decision point: each ritual has the space, information and interactions of a real ecommerce product page.
Complimentary delivery over $80 · 30-day returns
Ritual language / IlluminateGlow is
Glow is
your ritual.
A direct campaign moment bridges product discovery and the sensorial texture story.
Ritual language / RenewSoft skin,
Soft skin,
daily renewal.
A tactile message built around exfoliation, texture and the promise of softer skin.
06Product textures
The texture folder introduces the formulas through three sensorial actions: nourish, illuminate and renew.
Nourish
Illuminate
Renew
THE SKIN
YOU LIVE IN
YOU LIVE IN
Editorial study / Light · Skin · Movement
07Store experience
The physical store translates MIA into an architectural experience of warm light, stone and restrained signage set in Outfit.
RETAIL DIRECTIONA ritual
A ritual
made to melt.
Outfit is introduced at environmental scale for window messages, wayfinding and campaign headlines.
08Online & web
The digital system is presented through two clear, full-scale views: the desktop commerce experience and its mobile social expression.
Instagram stories
Launch · Product ritual · Brand world
09MIA in the city
Outfit carries the campaign into the street: direct, open and legible at distance while the MIA wordmark remains quiet.
10Editorial campaign
The editorial folder closes the case study with real rituals, warm skin and products shown in use.
Soft skin,
strong ritual.
A cohesive identity where packaging, retail and digital storytelling feel like one sensorial world.
Emilia Gattino / StudioBrand identity · Packaging · Art direction
MIA
BODY CARE
CASE STUDY / 2026
LET’S BUILD A WORLD
AROUND YOUR PRODUCT.
Brand identity, creative direction and imagery designed to make products feel distinctive, desirable and complete.
START A PROJECT