01
IPA
Fruity notes of citrus
Self-initiated concept
RIVA
Brand identity Packaging Art direction
01 / About the brand
Fresh beer.
Easy summer.
Riva is a contemporary Italian beer brand rooted in warm summer days, aperitivo rituals and the ease of sharing time by the sea.
Brand identity, packaging, art direction, campaign content and digital applications were designed as one coherent visual world.
02 / Mood & direction
Sun-washed
Mediterranean.
Coastal light, tactile stone and slow aperitivo rituals define Riva’s warm, convivial atmosphere.
03 / Logo & identity
A direct, characterful wordmark with the familiarity of a printed label.
RIVA
The circular seal adds provenance while four colourways make every beer instantly recognisable.
#BFAB2F
#E0A21B
#9B2A19
#A8C6D8
04 / The products
One family.
Four personalities.
A consistent label system unites four distinct characters, from citrus-led IPA to the soft blue alcohol-free pale.
02
Bionda
Italian blonde ale
03
Rossa
Amber red ale
04
Analcolica
Alcohol-free pale ale
05 / Campaign
Made to
be shared.
Product, people and tactile branded details come together in a lively, social visual language.
06 / Social system
Quick. Bold.
Recognisable.
Bold crops, colour cues and direct messages keep the range clear while the imagery stays warm and spontaneous.
07 / Digital applications
Riva
online.
The identity remains recognisable on every screen, translating the same sunny world from packaging into mobile and web.
Riva — Case study / 2026
RIVA
Four beers. Four moods.
One summer feeling.
Let’s build a world
around your product.
Brand identity, creative direction and imagery designed to make products feel distinctive, desirable and complete.
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